For Dodeez users & the curious
If you use Dodeez, or you are thinking about it, start here.
The app is one thing. The thinking behind it is another. This is a short reading path: one essay that explains why Dodeez exists, then a few that explain how I think about the work itself.
Start here
The dedication
This is for the ones who never went back
Why I built Dodeez, and who I built it for.
Read the dedication →
Then, if you want the full picture
Why I Came Home
Why Malaysia is the arena. Dodeez is being built from here, for here, and then to the world.
Why I Chose Accounting and Finance
The pattern under everything I build: see who has what, see who needs what, connect them. Dodeez is the same logic on a bigger stage.
The Thing You Won't Admit You Want
The honest version of why I am building this. The ambition I do not usually say out loud.
I Was Thinking About the Launch When I Crashed the Car
The cost of building Dodeez, written at 3am after I drove into my neighbour’s bumper. What I am still learning about presence while building something I love.
No One Cares More Than You
How I think about the people who build Dodeez with me. The arrangement, the trust, and what mutual stake actually looks like.
You're Heard. I Think.
The naming chat. Eight days from idea to App Store. The cost of moving fast that I am still learning to feel for, not just talk about.
The Work Nobody Saw
The day we held HuiXian’s animations to save 500MB. What it taught me about valuing work that never ships, and what it costs to make a hard call honestly.
We Launched. Just Not Where We Should Have.
Why we pulled Dodeez off the App Store and moved to TestFlight. The speed was right. The aim wasn’t. What I’m changing about how I lead.
Want everything else? Browse all writing.