All writings
Everything I’ve written, in one place.
By topic
By audience
Managing Is Not the Same as Transmitting
Most founders fill the managing layer and leave the transmission layer empty, then wonder why their team can execute but cannot navigate.
Spend It Well
Most builders don't sit long enough with what they're actually asking their team to give. The math, and what I owe the people on the other side of it.
While They're Still Here
I met someone full of life. A few days later her father died. My parents are in their sixties too, and I had to stop pretending the bet I'm making doesn't exist.
We Launched. Just Not Where We Should Have.
Four people, one month, App Store. I'd do most of it again. But I pointed the launch at the wrong venue, and my senior developer knew it before I did.
My Base Case Is Their Bull Case
What a month carrying dishes at a Malaysian restaurant in Sydney taught me about money, work, and what to do with an advantage I didn't earn.
The Standard Setter
What Molly taught me without ever sitting me down to teach me anything.
The Work Nobody Saw
We held HuiXian's animations to save 500MB. What I learned about valuing work that never ships.
No Way Back
On the 5km run with asthma, the driving instructor who tried to break me, and what I learned about cutting off your own exit.
The Conversation I Didn't Plan to Have
Past midnight at a quiet mamak. My primary school art teacher across the room. An hour I didn't go looking for, but I think some part of me was ready to be found.
The Honest Reason I Considered Corporate
Why I almost joined a Big 4, and what it taught me about how I'm actually wired to meet people.
I Was Thinking About the Launch When I Crashed the Car
I used to want a Lamborghini. After 3am, I just want a mind that's actually where my body is.
The Closest People Got the Least from Me
I confused carelessness with intimacy. A friend's one quiet sentence taught me the difference.
The Most Insecure Person in the Room
Real security is not the job. Real security is not the business. It is the person you become in the absence of good choices.
You're Heard. I Think.
What 'heard' really means when you're moving fast and the call has already been made.
No One Cares More Than You
You can't give someone your hunger. The sooner you accept that, the sooner you'll find the right people for the right reasons.
The Thing You Won't Admit You Want
Everyone talks about 去魅, seeing through the illusion. But what about the illusion you've built around yourself?
Built for November
Why I closed an Instagram account that still worked, and what walking away from your own proof actually costs.
They Weren't Rejecting Software. They Were Rejecting Uncertainty.
What a thirty-year-old stamp maker taught me about why Malaysian SMEs really say no to digitalisation.
The Gap and the Ceiling: Underserved Is Not Enough
Why a real, underserved market can still be a trap. The two questions I ask before I commit to anything now.
Two Different Games
An agency taught me how to run a business. AI tools gave me the ability to build one. The fifteen minutes at the cafe made the difference obvious.
面对离开
On grieving a future that never happened, and what it taught me about holding on, letting go, and 成全.
Why I Chose Accounting and Finance
I didn't choose it to become an accountant. I chose it because I already knew what I didn't need a degree for.
Build Launch. Build Build Launch. Build Build Build Launch.
The operating rhythm I'm building at Dodeez, and what it asks of the people who work inside it.
Why I Came Home
I didn't leave Sydney because something went wrong. I left because I got clear.
This is for the ones who never went back
Why I built Dodeez, and who I built it for.
贵人: The Noble Person Is You
Why the same person can change one person's life and leave another completely untouched.