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Everything I’ve written, in one place.
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Showing 10 of 26 · For investors
Spend It Well
Most builders don't sit long enough with what they're actually asking their team to give. The math, and what I owe the people on the other side of it.
We Launched. Just Not Where We Should Have.
Four people, one month, App Store. I'd do most of it again. But I pointed the launch at the wrong venue, and my senior developer knew it before I did.
My Base Case Is Their Bull Case
What a month carrying dishes at a Malaysian restaurant in Sydney taught me about money, work, and what to do with an advantage I didn't earn.
The Work Nobody Saw
We held HuiXian's animations to save 500MB. What I learned about valuing work that never ships.
I Was Thinking About the Launch When I Crashed the Car
I used to want a Lamborghini. After 3am, I just want a mind that's actually where my body is.
The Thing You Won't Admit You Want
Everyone talks about 去魅, seeing through the illusion. But what about the illusion you've built around yourself?
They Weren't Rejecting Software. They Were Rejecting Uncertainty.
What a thirty-year-old stamp maker taught me about why Malaysian SMEs really say no to digitalisation.
The Gap and the Ceiling: Underserved Is Not Enough
Why a real, underserved market can still be a trap. The two questions I ask before I commit to anything now.
Two Different Games
An agency taught me how to run a business. AI tools gave me the ability to build one. The fifteen minutes at the cafe made the difference obvious.
Build Launch. Build Build Launch. Build Build Build Launch.
The operating rhythm I'm building at Dodeez, and what it asks of the people who work inside it.